Nicolene started her design career 18 years ago when she finished her BA(FA) Information Design degree at the University of Pretoria in 1998. She has valuable experience in below-the-line, above-the-line and project management. Nicolene also has 3 silver Loeries, 2 gold Loeries and a D&AD special mention under the belt. Idea Exchange was founded in 2003 and have worked on various projects ranging from the Sasol Wax Art Awards to various Corporate Identities. Nicolene completed her MBA at the Gordon Institute of Business at the end of 2007, making her approach to design one that is integrated with a good understanding of business objectives.

“Everything is design. Everything!”

― Paul Rand


Idea Exchange was established in 2003. We have delivered high quality, cost effective design solutions to our clients in a wide variety of business sectors.

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“Content precedes design. Design in the absence of content is not design, it’s decoration.” –Jeffrey Zeldman

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“The details are not the details. They make the design.”

–Charles Eames

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